Overview Deck
1-31-2019

DALLAS STARS DEMOGRAPHICS

Dallas Stars Fans/ Attendees, compared to the average Dallas DMA are:

Affluent

  • 71% more likely to have a home with a market value of $1,000,000-$2,000,000
  • 26% more likely to have a household income of $250,000+

Educated

  • 60% attended college

Tech-Savvy

  • 14% more likely to own a smartphone 

 

 

Based on Scarborough Research (March 2016 – February 2017)

PARTNERSHIPS

AMPLIFY YOUR BRAND

Make existing marketing tactics more effective

 

CREATE LOYALTY

Attract, retain & grow profitable clients

 

POSITION YOUR BRAND

Teach fans what makes a brand better & different

 

DRIVE SALES

Establish brand credibility & build brand equity

 

INTEGRATION

Increase awareness & break through the clutter

 

TRANSFERENCE

Transfer positive image attributes to your products & services

POWER OF AMERICAN AIRLINES CENTER

The American Airlines Center is home to the Dallas Stars, Dallas Mavericks, and a wide variety of live entertainment events. Since opening on July 28, 2001, the American Airlines Center has set a new standard for sports and entertainment facilities.

 

  • 2.3+ million visitors each year 
  • 4th in the U.S., 4th in North America and 6th worldwide in 3rd Party tickets sold*
  • 8th busiest arena in the world* 

 

 

 

 

 

 *venues today

SIGNAGE

In-arena signage will integrate your brand into the game day fan experience. With a variety of signage locations your brand has the opportunity to reach in-arena attendees, and other fans through broadcast, digital, social, and print media.

 

MEDIA 

The Dallas Stars are directly integrated into the media platforms that have become part of our fans’ daily lives. Our digital and production teams will develop exclusive fan engagement features designed for Stars content and will weave your messaging into Stars media platforms, reaching consumers in powerful, innovative, and relevant ways.

 

TICKETS AND HOSPITALITY

With a variety of ticket and hospitality options, the Stars will work with your company to create a strategic plan to maximize hospitality and entertainment options in American Airlines Center’s diverse portfolio of venues for your most valued clients, business partners, and employees.

DALLAS STARS
GAME DAY

The Dallas Stars game experience is like no other in the market, giving fans a reason to stay in their seat during the entire game.

 

  • Signage
  • On-ice promotions
  • Concourse tabling
  • Scoreboard features

STARCENTER LOCATIONS

Frisco:

  • Home training facility of the Dallas Stars

McKinney:

  • Only rink that is centralized in a residential area

Plano:

  • Elite training center for figure skating in the southwest region

Richardson:

  • Closest rink to Downtown Dallas

Farmers Branch:

  • StarCenter signage on the building can be seen by drivers on i-35
  • Estimated 26 million annual impressions related to Farmers Branch StarCenter (500,000 18+ impressions weekly)

Euless:

  • Closest rink to Fort Worth

Valley Ranch:

  • Home to 2 of the elite travel hockey organizations in Dallas

Mansfield:

  • Opened September 2017

THANK YOU

Thank you for your interest in becoming a Dallas Stars Corporate Partner. Please feel free to reach out with any questions, we look forward to speaking with you. Be Loud. Wear Green. Go Stars!